Common Questions

What is tenve?

Tenve provides senior strategic marketing support for event brands and businesses. That includes marketing audits, one-off strategy projects, lead generation and demand generation strategy, ongoing fractional CMO support and 1-to-1 coaching. The focus is always on helping clients sharpen strategy, fix priorities and build stronger commercial momentum.

Who do you help in the events industry?

Can Tenve help improve growth, lead generation and marketing performance?

How does pricing work?

Yes. The work is designed to improve the areas that matter most to event businesses, including lead generation, registrations, bookings, funnel performance, marketing focus and return on budget. The exact route will vary, but the aim is always to make marketing more effective and more commercially useful.

Tenve works with event organisers, exhibition organisers, agencies, event technology providers and event suppliers. Support is designed for businesses that want clearer strategy, stronger marketing plans and more focused decision-making across growth, demand generation and commercial performance. We offer flexible support across budgets from zero to over £250k, tailored to your needs.

Pricing depends on the type of support you need, the stage your business is at and the scope of the work. Some clients need a focused one-off project, while others need ongoing strategic support. We start with a conversation to understand your goals, challenges and priorities, then recommend the package that best fits.

How do I know if my event marketing is underperforming?

If your marketing feels busy but results are inconsistent, priorities are unclear or campaigns are not converting as they should, it is usually a sign something needs attention. Underperformance often shows up in weak lead quality, rising acquisition costs, patchy reporting, poor conversion or activity that lacks a clear commercial purpose. A marketing audit helps pinpoint where the gaps really are.

Fractional CMO support makes sense when you need senior strategic leadership but do not need, or are not ready for, a full-time CMO. That might be during a period of growth, change, repositioning, team development, performance pressure or new launch. It is often the right fit for businesses that need stronger direction, better prioritisation and more senior support across marketing.

When should an event brand hire a fractional CMO instead of a full-time CMO?

Is fractional CMO support right for an in-house marketing team?

Yes. Fractional CMO support can work well alongside an in-house team. It helps bring clarity, structure and senior guidance without replacing the people already in place. That might mean helping the team focus on the right priorities, strengthening planning, improving commercial alignment or acting as a more experienced sounding board for decisions and ideas.

How do I know which service is right for me?

That depends on what you need most. A marketing audit is best when you want a clear view of what is working and what needs to improve. A strategy project is right when you need sharper direction for growth. Fractional CMO support suits businesses that need ongoing senior leadership. Coaching is ideal when you want expert support to think and plan better.

Do you help with marketing strategy and execution?

Yes. Tenve can support the planning and strategy phase of your marketing, helping you set priorities, shape your marketing plan and focus on the activity that will have the biggest impact. If you also need help with execution, we can connect you with trusted partners for digital marketing, paid advertising, videography and other specialist support.