Marketing that earns its place commercially

Tenve is a marketing consultancy for event businesses that want clearer thinking, stronger plans and marketing that actually moves the business forward.

The majority of event businesses don't need more marketing activity. They need to take a step back and make sure their strategy is the right one.

If you work at an event organiser, media company, venue, agency, supplier, event tech provider, or brand that runs its own events, you're in the right place.

ABOUT TENVE

For event businesses that want more from marketing

If any of these feel familar, you're in the right place.

Tenve is built to bring senior-level strategic thinking to event businesses that need clearer direction, stronger decisions, and marketing that earns its place commercially.

SOUND FAMILIAR?

Deals, registrations, or bookings have slowed and you're not sure why

Lead quality is inconsistent and the pipeline feels unpredicatable

The team is stretched and spreading too thin across too many channels

The plan looks full, but progress feels harder than it should

Everything is going well - you just want to scale faster and smarter.

"I started Tenve because I saw how much time, effort and budget event businesses were putting into marketing, often without the space to step back and ask whether it was really working as hard as it could.

I wanted to build a marketing consultancy that gives people the support, strategic thinking and confidence to make better decisions and help them and their business grow."

Alex Softley
Founder

Good marketing for event brands should be four things

Clear

Teams need to know what matters, what comes next, and where to focus. Without clarity, everything takes longer and costs more than it should.

Marketing should support bookings, registrations, pipeline and growth. If it doesn't connect to commercial outcomes, it's overhead, not strategy.

Event brands that reach for the same plans get the same results. Standing out means thinking differently about the audience, the message, and the moment.

Commercial

Distinctive

Practical

Strategy without execution is just a document. Everything Tenve does is designed to turn into action and then into results that show up in the numbers.

HOW WE WORK

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About our founder:
Alex Softley

Alex has spent over a decade developing marketing strategies and plans for event and media businesses and brands including Northstar Meetings Group, The Meetings Show, isla, TRACE by isla, M&IT and Centaur Media. He’s held senior roles across media companies, exhibition and event organisers, B2B SaaS, associations and more, giving him a clear view of how event businesses really work: the commercial pressures, team constraints, and the gap between what the plan says and commercial success.

He's also worked with Comic Relief, Global Radio (Heart, Capital, Radio X) and Friends Life (now part of Aviva). His campaigns have won awards along the way, but what's more important is implementing marketing strategies and plans that actually move the numbers.

A trained marketer with 15 years in the discipline with an always learning mindset, Alex works with all companies that are part of the events industry as a fractional CMO or on one-off strategy projects - senior strategic thinking without the full-time hire. He also takes pride in coaching the marketers he works with, helping them step off the channel hamster wheel and start thinking like strategists. The brief is always the same: make sure marketing is earning its place, not just filling a content calendar.

EXPERIENCE

Ready to talk about your marketing?

No hard sell. A friendly conversation about where you are and where you want to be when Tenve launches this summer.

Join waitlist

Get in touch with Tenve today:

alex@tenve.co.uk