About Tenve
Tenve is a marketing consultancy providing senior strategic marketing support for event brands and event businesses that want clearer thinking, stronger plans and marketing that moves the business forward.
We work with event organisers, exhibition organisers, agencies, event technology providers and event suppliers who want clearer priorities, stronger marketing plans and more confidence in where to focus next.
We believe better marketing starts with better direction
The majority of event businesses don't need more marketing activity.
They need sharper strategy, better choices and clearer priorities. Marketing that supports commercial goals instead of drifting away from them.
That is where Tenve can help.
Tenve offers one-off marketing audits and projects, lead generation and demand generation strategy, ongoing fractional CMO support and 1-to-1 coaching. The aim is simple: help you focus on what matters, strengthen what is underperforming and build momentum with real purpose behind it.




"I started Tenve because I saw how much time, effort and budget event businesses were putting into marketing, often without the space to step back and ask whether it was really working as hard as it could.
I wanted to build a consultancy that gives people the support, strategic thinking and confidence to make better decisions and help the business grow."
Alex Softley - Founder, Tenve

For event businesses that want more from marketing
Maybe registrations or bookings have slowed.
Maybe lead quality is inconsistent.
Maybe the team is stretched.
Maybe the plan looks full, but progress feels harder than it should.
Maybe everything is going well, but you want to scale faster.
Tenve is a marketing consultancy built to bring senior-level strategic marketing support to event businesses that need clearer direction, stronger decisions and marketing that earns its place commercially.
How Tenve works
Good marketing for event brands should be:
Clear
So teams know what matters, what comes next and where to focus.
Commercial
So marketing supports bookings, registrations, pipeline and growth.
Distinctive
So brands don't fall back on the same-again plans.
Practical
So strategy turns into action and results.

